DEANSTON IS ON THE HUNT FOR BARTENDERS WHO ARE CUT FROM A DIFFERENT TARTAN. THEY ARE CHANGEMAKERS.
Last year, Deanston Distillery went in search of five Canadian Bartenders who are Cut From A Different Tartan. They are all changemakers who are blazing trails living their purpose and are inspired to invent cocktails featuring our uniquely waxy Deanston Virgin Oak.
Nominations are now closed.
While Deanston is asking bartenders to nominate their peers, we’re asking the Foodism community to get in on the nomination action.
If your nominated bartender wins, you have the chance to win $500 and two (2) tickets* to the foodism ICON Awards, to be held in Toronto, November 2024.
* The invitation is open to anyone in Canada but does not include travel to Toronto.
meet this year’s changemakers
Your favourite bartender could be next
Meet last year’s changemakers in the industry.
Calliope Draper
Eleni Bock
Kate Chernoff
Marian Walsh
Michael King
Meet the 5 finalists from our first Cut From A Different Tartan campaign. Like our founder, Brodie Hepburn, these freethinking mavericks are out in front of some important causes shaping the bartending scene.
We’re honoured to share their stories as we launch a search for their equally inspiring peers!
Tell us about your favourite Bartender
How is your favourite bartender a champion of change?
Yes, you can nominate more than one!
PLUS Two tickets to the
foodism ICON Awards
Nominations are now open through 11:59pm ET August 20, 2024.
This year’s five (5) new changemakers will embody our bold spirit from any one of the four (4) categories, as described below:
Culture
Changemakers
You’re behind efforts to shape a diverse and inclusive bartender culture.
SUSTAINBILITY-FOCUSED Changemakers
You’re introducing new practices (or have ambitions) focused on the planet, sustainability and repurposing to reduce your footprint.
Mixology Changemakers
You’re inspiring the next big mixology and cocktail trend.
Community Changemakers
You are sharing knowledge and/or are on the front lines of community-based events that support the bartending scene and area surrounding your establishment.
HOW TO ENTER & WHAT HAPPENS NEXT?
Nomination Opens: June 18, 2024
Nomination closes: August 20, 2024
September 6, 2024
Five (5) finalists notified.
Due September 20, 2024
Finalists create an original cocktail.
See Cocktail Requirements.
Nomination Opens: June 18, 2024
Nomination closes: August 20, 2024
September 6, 2024
Five (5) finalists notified.
Due September 20, 2024
Finalists create an original cocktail.
See Cocktail Requirements.
September 30, 2024
Winners announced. Prizes awarded.
Woohoo!
September 27, 2024
You’re invited to the party.
November 2024
You attend the party in Toronto.*
Date & location to be announced.
September 30, 2024
Winners announced. Prizes awarded.
Woohoo!
September 27, 2024
Finalists profiled in paid media campaign.
November 2024
Grand Prize winner…
Holiday issue of Foodism feature.
Unveil cocktail at VIP Toronto event.
Date & location to be announced.
* nominated Bartenders must formally accept the nomination to proceed as a finalist and be eligible to win prizes.
Like our founder, Brodie Hepburn a freethinking maverick. We’re eager to tell their stories and alongside our friends, including Bartender Atlas. Plus, there are some great prizes and profile, too!
* One (1) prize of $500 (CDN) will be awarded to the person* who nominates the Grand Prize winner. Tickets to the foodism ICON Awards no cash value.
* Four (4) prizes of $500CDN will also be awarded to the second, third and fourth and fifth place finalists.
Leave a lasting impression. Click here and nominate a changemaker today.
Cut From A Different Tartan Cocktail Requirements
The taste of our whisky leaves a lasting impression, so it’s only right we invite you to create a cocktail with our Deanston Virgin Oak…. We love quirky originality and that will bring out the profile of this waxy whisky.
While many rules may be rubbish, we have just a wee few.
1. Entries must be in the form of a long or short drink, not a shot, and be a minimum of 120ml (4oz)
2. Recipes entered must be an original creation of the changemaker (submitter) not a copy or imitation
3. Any homemade ingredients must submit a full recipe with the entry
4. This cocktail should highlight the attributes of the Deanston Virgin Oak
5. Recipes must not exceed 5 ingredients, including drops, dashes, and foams. Garnishes, such as citrus zests, sprays, rinses, etc., do not count as an ingredient
* Each of the 5 selected bartenders will be asked to create a cocktail.
Cut From A Different Tartan Cocktail Requirements
The taste of our whisky leaves a lasting impression, so it’s only right we invite you to create a cocktail with our Deanston Virgin Oak…. We love quirky originality and that will bring out the profile of this waxy whisky.
While many rules may be rubbish, we have just a wee few.
1. Entries must be in the form of a long or short drink, not a shot, and be a minimum of 120ml (4oz)
2. Recipes entered must be an original creation of the changemaker (submitter) not a copy or imitation
3. Any homemade ingredients must submit a full recipe with the entry
4. This cocktail should highlight the attributes of the Deanston Virgin Oak
5. Recipes must not exceed 5 ingredients, including drops, dashes, and foams. Garnishes, such as citrus zests, sprays, rinses, etc., do not count as an ingredient
* Each of the 5 selected bartenders will be asked to create a cocktail.
For those of you who love a sustainable cocktail, we invite you to try Eleni Bock’s award-winning recipe, The Root Race, featuring Deanston Virgin Oak.
For those of you who love a classic cocktail, the Deanston Old Fashioned might just be the drink for ye.
Our Waxy Whisky is in a category of one
What is waxy whisky?
A Taste
An Aroma
A texture (Mouthfeel)
A 3d sensation (Leaves a lasting Impression)
Why is waxy whisky so good?
Tastes Great Neat
Stands up to be counted & adds an extra dimension in a cocktail
Holds texture & balance When served over ice
How do we do it?
The Perfect explosion of when Science meets nature, with a touch of magic
Virgin Oak
What our whisky makers say
“TAKE A LEMON, DIP IT IN TOFFEE AND COAT IT WITH A LIGHT DUSTING OF NUTMEG. IT’S ZESTY, IT’S SWEET, IT’S WAXY - THAT IS DEANSTON VIRGIN OAK.”
Please drink responsibly.
©2024 PMA Canada. All rights reserved.
