Deanston Cut from a Different Tartan (hereinafter “The Campaign Contest”) Official Rules and Regulations

This Contest is administered by CVH Spirits and Peter Mielzynski Agencies Ltd. (“PMA Canada”) (individually and collectively, the “Sponsors”). The Contest runs from 12:01 am Eastern Time (“ET”) on May 8, 2023 to 11:59 pm ET on June 8, 2023.

The provincial liquor agencies are not connected with this contest in any manner whatsoever and are not liable in any matter which relates to this contest.

  1. CONTEST DETAILS: It’s time to celebrate the change makers in Canada’s bartending community with Deanston Distillery’s Cut From A Different Tartan search and contest.
  1. ELIGIBILITY: This contest is open to all licensed Bartenders who are legal residents of Ontario, British Columbia, and Alberta and are the legal drinking age in their province of residence.

The Sponsors shall have the right at any time to require proof of identity and/or eligibility to participate in the Contests. Failure to provide such proof may result in disqualification. All personal and other information requested by and supplied to the Sponsors for the purpose of the Contests must be truthful, complete, accurate and in no way misleading. The Sponsors reserve the right, in their sole discretion, to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate, or misleading personal details and/or information.

The entrant eligible to win the Grand Prize and the Video Series Winners and the prize winner’s guests must be of legal drinking age in their province of residence and each must sign a declaration confirming understanding, compliance with and acceptance of the Contest Rules and acceptance of prizes and one or more releases of Sponsor, the Provincial Liquor Boards, participating retail distributors, and their respective directors, officers, employees and agents, from all liability of any kind in connection with this Contest, or occurring as a result of the prize being awarded, in a form satisfactory to Sponsor, the Provincial Liquor Boards and participating retail distributors.

  1. HOW TO ENTER—NO PURCHASE NECESSARY: To be considered for this competition, you must create and upload a 90-second video that speaks to your role as a change maker in one of three areas:
  1. Culture Change Maker: You’re a culture change maker if you’re behind efforts to shape a diverse and inclusive bartender culture.
  2. MIXOLOGY CHANGE MAKER: You’re a mixology change maker if you’re inspiring the what’s the next big mixology and cocktail trend.
  3. SUSTAINBILITY-FOCUSED CHANGE MAKER: You’re a sustainability-focused change maker if you’re introducing new practices (or have ambitions) that are focused on the planet, sustainable and repurposing to reduce your footprint

In order to take part in the Campaign Contest, all eligible bartenders who meet the eligibility requirements must visit the contest entry form at and register by filling in the specific form dedicated to the Campaign Contest with the data indicated as mandatory, as well as upload a short video in accordance with the VIDEO SUBMISSION GUIDELINES.

By uploading a video, all participants agree to the term and conditions of these official rules and regulations). By providing personal data, the Competitors give their consent to the publication of their full name, photograph, city of residence, and affiliated bar (optional), and, if applicable, their original cocktail creation.

To be eligible, your Entry must be received by Midnight EST June 8, 2023.

There is a limit of one entry per bartender.

  1. Video submission guidelines: Videos must be submitted during the contest period to To be eligible, all video entries must:
  • feature yourself and your story as a change maker in one of three areas: Culture Change Maker, Mixology Change Maker, Sustainably-Focused Change Maker
  • be the entrant’s own original work and the entrant must have all the rights necessary to submit, post and publish the content, and to grant the license described below to the Sponsors, and to waive their moral rights therein to the Sponsors.
  • not contain any material that could violate or infringe upon the rights of any person or entity, including without limitation, copyrights, trademarks or rights or privacy or publicity, or that is defamatory, threatening, indecent, obscene, or offensive or that is unlawful, in violation of or contrary to, any applicable laws or regulations, or which requires a license from any third party; and
  • have obtained, prior to submission, the express written consent of any identifiable persons referenced or visible in the video to their persona being used therein and as set out in these Rules, including the Sponsors’ right to use the video for any future commercial purpose without restrictions, at the Sponsors’ discretion. Upon request, the entrant will obtain written consent of any such persons for the Sponsors in the form identified by the Sponsors.
  1. PRIZES: There are five (5) Video Series winners who will be profiled by Bartender Atlas value $1,500. One of the five (5) will be selected to receive the Grand prize of $5,000 CDN cash.


  1. WINNER SELECTION, FULLFILLMENT & NOTIFICATION: Five (5) Video Series winners will be selected from a judging panel that includes Deanston Distillery (the “Sponsor”) and Bartender Atlas. These five winners will be asked to create an original cocktail using Deanston Virgin Oak Whisky. They will also be asked to attend an event in Toronto (local or interprovincial travel arranged), be filmed for a video spotlight series to be profiled on Bartender Atlas and participate in an event (in Toronto the same day as the filming) where they will present their original cocktail.

One (1) of the five (5) Video Series winners will be eligible for the Grand Prize of $5,000 cash.

Winners of the Video Series and the Grand Prize will be selected by an official Campaign Contest judging panel from all eligible video submissions uploaded to the campaign web page during the CONTEST PERIOD.

Odds of winning the prize will depend on the number of entrants.

The winners will be notified via email by June 23, 2023.

A condition of prize eligibility and fulfillment is attendance at the Toronto event July 26 2023.

Prizes must be accepted as awarded and cannot be transferred, assigned, substituted, except at the sole discretion of the Sponsor. The Grand Prize will be awarded to one (1) winner, who will be selected from all eligible video entries that meet the CONTEST ELIGBILITY and VIDEO SUBMISSION criteria.

* Local travel arrangements (only) will be made for Ontario-based winners. Economy return flight and (2) night hotel accommodation arrangements will be provided to the (1) winner from BC and Alberta, respectively. There is no equivalent cash value, and this prize/travel and accommodation is non-transferable.


  1. CONTEST PERIOD: The Contest runs from 12:01AM ET May 8- 11:59PM ET June 8, 2023.

Entries received after 11:59PM ET June 8, 2023 will be considered null and void and will not be eligible for any prizing. Entry ballots shall be subject to verification and will be null and void if they are found to have been obtained outside legitimate channels of distribution, or are illegible, altered, forged, defaced, mutilated or tampered with in any way or not obtained in accordance with these Contest Rules.

Acceptance by each Video Series Winner to participate in the final event will be required within 5 days from the date on which the invitation to participate has been sent. If the Sponsor does not receive a written reply within this deadline, the Video Series Winner will lose the right to participate in the final event and the first useful reserve candidate will be contacted. By confirming their presence, the Video Series winners give their consent to the airing of the videos / photos taken during the event in the location that sponsor (and/or their agency) will make available for the event. Video Series Winners give Sponsor the right to use (including for advertising purposes), modify, reproduce, disseminate, distribute, prepare derivative works, display, and disseminate in any format and through any channel the video(s) made, and photo(s) taken.

  1. THIRD PARTIES: None of the Sponsor, its affiliates, associates and authorized retail distributors of Sponsor , Provincial Liquor Boards, or their respective agents or representatives directors, officers, employees shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to a prize awarded in this Contest. None of the Provincial Liquor Boards are connected to this Contest in any manner whatsoever and are not liable in any way for any matter related to this Contest.


  1. PRIVACY: Personal information collected from entrants will be used by the Sponsors for the purpose of administering this Contest and, if consent is given at the time of entry, to provide the entrants with marketing information relating to new and existing products and upcoming promotions of Deanston by mail or e-mail. Entrants may opt in to receiving such marketing information. The Sponsors will not sell, share or otherwise disclose entrants’ personal information with or to third parties, other than third-party service providers engaged by them to fulfill the above purposes or as otherwise permitted or required by law. Entrants recognize that their personal information may be stored and/or processed outside Canada and, as such, it may be subject to foreign laws and it may be accessible to foreign governments, courts, law enforcement and regulatory agencies. By entering the Contest, entrants consent to the collection, use and disclosure of their personal information by the Sponsors, as set out in these Rules and as set out in the Privacy Policy of Deanston Distilleries located at and the Privacy Policy of PMA Canada. If entrants have any questions regarding the Sponsors’ privacy policies and practices or those of their service-providers, or if entrants wish to request access to, or correction of, their personal information, you may email the Sponsors at



By accepting a prize, winners agree to the use of their name, address and/or photograph, without payment, in any subsequent publicity or advertising carried out by Sponsor and its affiliates.

Winners also agree no further compensation for the reproduction of the winners’ photography or likeness, including photographs, video and still images, will be provided beyond that stated in the Contest Rules and Regulations.

You hereby grant to PMA CANADA and Bartender Atlas a world-wide, irrevocable, transferable, sub-licensable, royalty-free, non-exclusive, and unrestricted license to use, copy, reproduce, transmit, publicly display, distribute, your image associated as a Contest Winner on or through PMA owned (Deanston websites, social accounts including Facebook and Instagram.

  1. GENERAL CONDITIONS: The following conditions apply to this Contest:

All Entries become the property of the Sponsor(s). The Sponsor assumes no responsibility for lost, delayed, incomplete, incompatible, or misdirected Entries. This Contest is subject to all applicable federal, provincial, and municipal laws. The decisions of the Sponsor(s) with respect to all aspects of this Contest are final and binding on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entries and/or entrants.

Sponsor shall not be held responsible for any error or omission related to the printing or advertising of this Contest.

The Sponsor will not be liable for any failure of the website during the Contest; for any technical malfunction or other problems relating to the telephone network or lines, computer online systems, servers, access providers, computer equipment or software; for the failure of any information to be provided by the Contest Parties for any reason including, but not limited to, technical problems or traffic congestion on the internet or at any website; or any combination of the above. Further, the Sponsor will not be liable for any injury or damage to an entrant’s or any other person’s computer related to or resulting from participating or downloading any material in the Contest.

The Sponsor is hereby totally absolved of any responsibility for any damage or loss that could be directly or indirectly caused in part or in whole by uploading or downloading any software or information including the transmission of any information related to participating in the Contest.

By participating in this Contest, attempting to do so, or accepting the prize, all participants agree to release and hold harmless the Sponsor its affiliates, associates and authorized retail distributors of Sponsor, Provincial Liquor Boards, or their respective agents or representatives directors, officers, employees from any and all liability, including without limitation, for any loss, harm, damage, injury, cost or expense, personal injury and/or death, which may occur in connection with participant’s participation in the Contest, or possession, acceptance, participation and/or use or misuse of the prize and for any claims based on publicity rights, defamation or invasion of privacy. Sponsor is not responsible if the Contest cannot take place or if any element of the prize does not take place or cannot be awarded due to reasons outside of Sponsor’s control, including weather.

All entry ballots and videos become the property of Sponsor for any and all purposes and will not be returned. None of Sponsor, participating Provincial Liquor Boards, its affiliates, associates, and authorized retail distributors of Sponsor products will be responsible for entry ballots delayed, stolen, misdirected, lost or destroyed.

Sponsor retains the right, in its absolute discretion, to make substitutions of equivalent kind or value in the event of the unavailability of any component of the prizes for any reason whatsoever. The Grand Prize is not transferable and must be accepted as awarded. No cash surrender value.

This Contest is subject to all Federal, Provincial and Municipal laws. Decisions of Sponsor are final with respect to all aspects of this Contest.

The right is reserved to withdraw or terminate this Contest at any time without prior notice.


Questions? Email

Please drink responsibly

© Deanston 2023

The Deanston Old Fashioned


  • 30ml Deanston Virgin Oak whisky
  • Cube of brown sugar
  • Dash of Angostura Bitters
  • Splash of water
  • Ice
  • Orange twist to garnish


  1. Muddle the sugar and Angostura Bitters together in a glass with a splash of water
  2. Drop in some ice and the whisky and give it a good mix
  3. Add a squeeze of orange zest and twist to garnish