Cut From a
Different tartan
seeking hidden gems in the bartender world
Is this you?
Read On for a chance to win
Cut From a
Different tartan
seeking hidden gems in the bartender world
Is this you?
Read On for a chance to win
Not Your Average Whisky
Our founder, Brodie Hepburn, saw potential in a cotton mill and created a distillery.
has come together with
Not Your Average People
They saw potential in connecting and profiling the best bartenders – now a global community.
to find the hidden gems in the bartender world.
Tell us your change maker story for a chance to win
Calling All Change Makers
Now’s the start of the next chapter in Deanston’s anything but ordinary history. The “Cut From a Different Tartan” campaign will focus on change makers who have a big spirit, are striving for better in any of three (3) areas: Culture, Mixology and Sustainability-focused change makers.
Like Deanston fans, this campaign values and invites uniqueness and quirk, independent thinkers. They are big-hearted, pioneering, and want to make a positive influence for generations to come. And while members of our clan never settle for average and are incredibly proud of their passion and their craft, they don’t take themselves too seriously. Five (5) members of this community will be invited to join the Deanston clan. (3) from Ontario, (1) from BC and (1) from Alberta. A 90-second video is all that it takes to get your chance to have your story heard and to unleash the fun.
What kind of change maker are Ye?!
CULTURE CHANGE MAKER
You’re a culture change maker if you’re behind efforts to shape a diverse and inclusive bartender culture
MIXOLOGY CHANGE MAKER
You’re a mixology change maker if you’re inspiring the what’s the next big mixology and cocktail trend
SUSTAINBILITY-FOCUSED CHANGE MAKER
You’re a sustainability-focused change maker if your introducing new practices (or have ambitions) that are focused on the planet, sustainable and repurposing to reduce your footprint
What Happens Next?
01
From all video entries, five (5) change maker bartenders selected to join our clan (which includes making a cocktail). All eligible video entries qualify for $5,000 prize!
02
The five (5) bartender change makers create a cocktail that is unveiled in Toronto (see our cocktail submission guidelines)
03
Before the Toronto party – you are filmed and your video short is featured by Bartender Atlas this summer.
Wow!
(Yes, There's More!)
* See the rules & regulations for how to enter/join our tribe
Yes, our waxy whisky is the perfect inspiration
Neat & With Ice
Soft, honeyed, with a touch of fruit…
and a good dash of waxiness
Neat & With Ice
Soft, honeyed, with a touch of fruit… and a good dash of waxiness
Your Creation
Cocktail Submissions*
The taste of our whisky leaves a lasting impression, so it’s only right we invite you to create a cocktail with our Deanston Virgin Oak…. We love quirky originality and that will bring out the profile of this waxy whisky.
While many rules may be rubbish, we have just a wee few.
1. Entries must be in the form of a long or short drink, not a shot, and be a minimum of 120ml (4oz)
2. Recipes entered must be an original creation of the change maker (submitter) not a copy or imitation
3. Any homemade ingredients must submit a full recipe with the entry
4. This cocktail should highlight the attributes of the Deanston Virgin Oak
5. Recipes must not exceed 5 ingredients, including drops, dashes, and foams. Garnishes, such as citrus zests, sprays, rinses, etc., do not count as an ingredient
* Each of the 5 selected bartenders will be asked to create a cocktail.
The fun stuff
UPLOAD YOUR VIDEO BY JUNE 8 TO ENTER AND BE ELIGIBLE TO WIN THE $5,000 PRIZE
HERE’S WHAT WE’D LOVE TO KNOW
- CULTURE CHANGE MAKERS: Share your vision and passion for a more diverse and inclusive culture and your efforts including mentorship and helping the community grow and develop.
- MIXOLOGY CHANGE MAKERS: Share what you’re up to on the mixology front. We’re here for it.
- SUSTAINABILITY CHANGE MAKERS: Share all visions and passions you’re working towards that are sustainable-focused from local, clean label, limiting plastics, up cycle, recycle.
ONE WINNER OF $5,000! (from all eligible entries)
Five (5) bartenders will be selected to be filmed in Toronto where they will unveil their cocktails featuring Deanston Virgin Oak.
COCKTAIL SUBMISSIONS FROM Five (5) VIDEO ENTRIES (Only)
Five (5) change makers from all video entries will be chosen to make a cocktail featuring Deanston Virgin Oak. Three (3) from Ontario, one (1) from British Columbia and one (1) from Alberta.
You’ll be asked to make it live at the party in Toronto that will be filmed and shared in social.
Your cocktail will also be shared in social media with your name and bar!
LIGHTS, NOT YOUR AVERAGE CHANGE MAKER VIDEO SHOOT & PARTY
The same five (5) change makers from all video entries who are chosen to make a cocktail featuring Deanston Virgin Oak. three (3) from Ontario, one (1) from British Columbia and one (1) from Alberta will be filmed about their change maker vision and story.
Out of province winners will be flown to Toronto have two (2) nights accommodations tied to an event where you will unveil your cocktails.
Change maker videos will be featured by Bartender Atlas.
UPLOAD YOUR VIDEO BY JUNE 8 TO ENTER AND BE ELIGIBLE TO WIN THE $5,000 PRIZE
HERE’S WHAT WE’D LOVE TO KNOW
- CULTURE CHANGE MAKERS: Share your vision and passion for a more diverse and inclusive culture and your efforts including mentorship and helping the community grow and develop.
- MIXOLOGY CHANGE MAKERS: Share what you’re up to on the mixology front. We’re here for it.
- SUSTAINABILITY CHANGE MAKERS: Share all visions and passions you’re working towards that are sustainable-focused from local, clean label, limiting plastics, up cycle, recycle.
ONE WINNER OF $5,000! (from all eligible entries)
Plus five (5) bartenders will be selected to be filmed in Toronto where they will unveil their cocktails featuring Deanston Virgin Oak.
COCKTAIL SUBMISSIONS FROM Five (5) VIDEO ENTRIES (Only)
Five (5) change makers from all video entries will be chosen to make a cocktail featuring Deanston Virgin Oak. Three (3) from Ontario, one (1) from British Columbia and one (1) from Alberta.
You’ll be asked to make it live at the party in Toronto that will be filmed and shared in social.
Your cocktail will also be shared in social media with your name and bar!
LIGHTS, NOT YOUR AVERAGE CHANGE MAKER VIDEO SHOOT & PARTY
The same five (5) change makers from all video entries who are chosen to make a cocktail featuring Deanston Virgin Oak. Three (3) from Ontario, one (1) from British Columbia and one (1) from Alberta will be filmed about their change maker vision and story.
Out of province winners will be flown to Toronto have two (2) nights accommodations tied to an event where you will unveil your cocktails.
Change maker videos will be featured by Bartender Atlas.
Please drink responsibly
© Deanston 2023
